Ever wondered who really is OLGA? As some of her tags say, "Behind Every Olga there really is an Olga". Here at Sweet Cherry Vintage, I offer you exquisite vintage Olga nightgowns and undergarments.
It is hard to believe that the Olga Company, one of the most sought after brands in vintage (and modern) lingerie, began with a measly $10 in the forties and reached volume sales of $67 million. Well the Olga behind Olga made it happen with her incredible undergarment designs and dedication to making women feel ultra feminine and beautiful. Olga Erteszek, designer and founder of the Olga Company, left her native Krakow, Poland and immigrated to California with her husband, Jan Erteszek, in 1939. Jan was a lawyer who found work in sales after coming to the US and Olga, whose mother was a corsetière, worked in a factory making brassieres and girdles.
Now let's not forget that during World War II, sacrifices were made. Lingerie companies were assisting in the production of parachutes for the army and fabrics were rationed. When Olga saw a woman with hosiery rolled to her knees one day on a trolley, she told her husband that women should at least have something to hold up their stockings, even with the sacrifices being made during the was. With Jan's support and encouragement, she rented a sewing machine for $5 and spent another $5 on material and sewed a dozen lace-trimmed garter belts. A buyer for Bullocks-Wilshire department store bought the garter belts, and the Olga Company began. By 1950, the company was fully established in the lingerie industry.
In the early years Olga was directing seventeen designers, making fashionable lingerie that enhanced, shaped, and smoothed a women's body. Jan was the head of marketing and sales in the Olga Company, and had Olga appear in the company's advertisements as early as 1952.
Our online boutique at Sweet Cherry Vintage is having a ONCE IN A LIFETIME "Summer Sizzle Sale" with EVERYTHING starting at $9.95. Vintage nightgowns, including a pink Olga, in her Designer Line, beautiful Vanity Fair gowns, sweet chiffon babydolls and vintage nightgowns galore!
Here are a few to wet your whistle ;)
Vintage Lingerie...Grand Re-Opening of Sweet Cherry Vintage Lingerie. After a 3 month hiatus, we are happy to announce our grand reopening. Featuring many beautiful vintage lingerie garments, from panties, slips, foundations, nightgowns, peignoirs, bra and many more unmentionables.
Proudly announcing brands such as Olga, Lucie Ann, Intime', Vanity Fair, Shadowline, Jenelle, Radcliffe, Deena, and many many more.
Grand Reopening begins December 6, 2012! Be on the look out for over 500 pieces of vintage lingerie garments.
Created by Russian designer, Ramm ND, the Lingerie Beer Can Design would certainly be man’s beer can of choice. Ladies in lingerie and beer is just as perfect for any guy and to maximize the visual potential of the beer cans, you need at least two!!
Be sure to see up close...factory and plume of smoke creating... well, you got it.
Please be sure to leave a comment! I would love to hear from you! Thank you!!
You may ask, "Why Vanity Fair?” Because Vanity Fair makes some of the most beautiful lingerie I have ever seen and becoming so highly sought after. Created my skilled artisans of the lingerie business these pieces are the works of masterpieces and pure geniuses. (In my opinion anyhow!) Dating back to 1899, the company started producing it's lovely wears in 1919 and is sadly ended in 2007 when Fruit of the Loom bought them out. Each garment is to be cherished for many years to come. I own and possess some of the most gorgeous pieces ever created and I offer them to you here on eBay! (Well the one’s I can only part with of course!).
Key Dates/Timeline on Vanity Fair
1899 Reading Glove and Mitten Manufacturing Company was founded by 8 men in Reading, Pennsylvania
1911 John Barley, one of the 8 men buys out the other men
1913 Name change: Reading Glove and Mitten becomes SCHUYLKILL SILK MILLS
1914 Silk lingerie starts being produced by the company, this is the start of the Vanity Fair lingerie!
1917 The name "Vanity Fair" is chosen through a name competition within the company for it's lingerie line
1919 Name change: Schuylkill Silk Mills becomes VANITY FAIR SILK MILLS, INC.
1921/22 Rayon, Acetate were used in addition to Silk, sometimes blended.
1939 Designer NANCY MELCHER (assigner for VF) applies for a patent for the "Corselette", an "all in one" open bottom skirted style girdle, with bra and garters attached
1940 Production is stopped on all foundation garments (bras, girdles, etc.)
1941 Patent for the Vanity Fair Corselette was approved
1942 Name change: Vanity Fair drops the name "Silk" from the title, because of the embargo on silk during WWII
1945 Embargo on silk, elastic and nylon are lifted, and company resumes production of their foundations
1948 Vanity Fair announces halt on silk production and will convert everything to nylon, and this is when TRICOT was first used in VF lingerie.
1948/49 Hues in soft pinks, yellows, minty greens and blues, "Perma Pleats, and various "prints" were introduced in the line of lingerie
1950 Vanity Fair Stocking Company closes
1951 Vanity Fair Mills goes "public"
1950s (known around 1952/53) Novelty prints (leopard, zebra, butterfly, etc.) were introduced, and higher end "conversation pieces" such as gold lame' items were produced in the mid 1950's
1958/59 Lycra (Spandex) is used in foundations along with rubber which was still being used
1961 Vanity Fair announces the discontinuted use of rubber, and uses Lycra Spandex now.
Mid 1960s (65 or 66) Themed lingerie was introduced in the entire line of their negligee's, slips, panties, girdles, brassieres, pettiskirts, loungewear etc. Some of these "themes" included: Rhapsody In Bloom, The White Collar Look, Fuji Drama, Luxory Liner, Hush Honey, Moon Flight and more.
1969 Name change: Vanity Fair Mills becomes VF CORPORATION. Company starts producing jeanswear after purchasing the H.D. Lee Company. Company acquires BERKSHIRE INTERNATIONAL CORP.
1970 Hosiery reintroduced
1981 Cotton panties introduced
1984 Fleecewear is introduced after Bassett-Walker, Inc is acquired.
1998 Bestform (Exquisite Form) and Lily of France are acquired by the VF Corp.
2007 Sadly, Vanity Fair sells to Fruit of the Loom.
Rule of Thumb on Vanity Fair Labels:
1920s-1930s-DARK BLUE lettering embroidered on woven/cloth labels with "cameo" figure from a tap "french knicker" panty.
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1940's DARK BLUE without CAMEO from a white half petticoat slip.
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Late1940s to 1950s-LIGHT BLUE script embroidered on woven/cloth labels that read “ TRICOT NYLON” and NOT “Tricot ALL Nylon”.Hence the word “ALL” is omitted.. Taken from a black and red full slip.
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1960s-LIGHT BLUE script embroidered on woven/cloth labels much like the 40s/50s, BUT the difference is the tag is a bit larger and the words “MADE IN THE USA” is added, and Tricot ALL Nylon (hence that word “ALL” being added). From a white tricot panty.
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1970s-BLUE BLOCK LETTERING on cloth/woven labels from a pink babydoll nighty.
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LATE 1970s to Mid 1980s BLUE BLOCK LETTERING on printed labels from a minty blue nightgown.
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Late 1980s to 1990sBLUESCRIPT LETTERING on printed labels from a pink robe.
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Various Other Tags:
PURPLE Script on cloth/woven label tags were used in the loungewear (houserobes etc.) from late 1960s through the late 70s from a lounging dress-gown.
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Vintage Lingerie Dressing Gowns of the past.. Are these not the epitome of OLD HOLLYWOOD GLAMOUR OR WHAT!?! Why don't women of today still dress this way? I mean, come on, this no way compares or competes with the trash of what today's lingerie is offered from places like V.Secret. Occasionally you can pop into a Frederick's of Hollywood and find your self a marabou peignoir, but not in glorious rayon satin or true chiffon nylon. Most are created in a polyester chiffon or sickly poly satin. ICK. I was born in the wrong era. *sigh*
This is why I sell vintage lingerie, to keep the passion alive of truly glamorous clothing.
Please be sure to leave a comment! I would love to hear from you! Thank you :)