Sinful Sunday: Ten SULTRY Vintage Lingerie Ads

On this Sinful Sunday, women showing off their nipples, creepy little cherubs adorning one gal, you get the picture (no pun intended)...Enjoy!

See Ya Tomorrow! xo

Vintage Lingerie Ads Featuring Christian Dior Lingerie

20 rare Christian Dior lingerie advertisements...Enjoy!

Click here for a comprehensive look at the history of Dior,

Evolution of French Lingerie

Courtesy of http://blog.parisattitude.com/french-culture/the-history-of-french-lingerie.html:

Fashion designers, haute couture, birthplace of clothing trends and artisans with unrivaled expertise, Paris is considered around the world to be the capital of fashion. But did you know that French lingerie is also known throughout the world? Paris Attitude offers you a brief overview of an industry that has been a part of women’s daily lives for centuries, and that has continuously evolved in accordance with eras and customs.

Present in the lives of women since antiquity, lingerie has continuously evolved over the centuries, especially with regard to its shape.In Ancient Rome,“body linen” (as lingerie was previously called) was a simple strip of fabric meant to flatten out the breasts. The Middle Ages gave way to the corset, a true straightjacket that imprisoned women’s bodies and was not without health consequences: deformity of the rib cage, difficulties breathing… The centuries passed and underwear evolved. At the beginning of the 19th century, the corset took the shape of an S, highlighting the female body, but aesthetics and practicality did not yet go hand in hand.

Lingerie experienced a genuine evolution during the Second World War. While men were off at the front, women had to replace them in factories or in the fields, and needed comfortable underwear that wouldn’t impede their actions. The girdle, used to cover shapes, appeared in the 30s. Then in the 50s, lingerie became sexier: bustiers, garter belts, even bras finally experienced some success, emphasizing the female bosom. Designer Christian Dior noticed women’s needs to reconnect with their femininity; with his New Look style, he offered plunging and slightly cone-shaped bras, a true clothing revolution for the era.

New materials emerged, such as lycra in the 60s, (then chiffon, lace, stretch fabric, silk, and fishnet) that combined aesthetics with comfort, while new technologies allowed for more appealing undergarments. Lingerie became a true asset of seduction!

In recent years, trends have intermingled, even bringing shapes from the past back into contemporary designs. Many French designers have taken hold of lingerie and made it an object of genuine couture, namely designer Chantal Thomass (whose collections are inspired by a “boudoir” ambiance) and the Cadolle fashion house, in existence since 1889, a genuine institution in the domain of French lingerie. The fashion house offers a few ready-to-wear models, but mainly custom pieces (€600-€1,500 for a bra, up to €5,000 for an haute couture bustier).

The EiFfel Tower, a genuine iron lady!
Did you know? When the Eiffel Tower made its appearance in 1900, Parisians thought the building looked like a woman’s leg in fishnet stockings, and the Eiffel Tower’s 4 “feet” resembled garter belt clips. Legend has it that Gustave Eiffel, inventor of the famous tower, had been in the habit of joking around about his wife’s stockings, saying they “corkscrewed” down her legs in an inelegant way. So she challenged him to develop a strategy that would prevent them from falling down…and that is how the garter belt was born!While it is amusing, the story is completely false.

See Ya Tomorrow! xo

10 Incredibly Sexy Vintage Lingerie Ads

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10 Incredibly Sexy Vintage Lingerie Advertisements.

Which one do you think is the sexiest?

Top 10 Vintage Lingerie Crazy and Makes No Sense Advertisements

From a woman in a bra and girdle playing records with a giant, to a woman being dragged by her hair by a caveman. Ten vintage ads from the *pre* Mad Men 1940s-1950s era.

My girdle, bra, records, doughnuts, and oh, lets not forget the giant. Let's party now.

I just have no words.

Thank goodness, exercise wear has come a long way baby. 
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Naughty Risque Vintage Lingerie and Vintage Advertisements

Naughty Risque Vintage Lingerie and Vintage Advertisements
Vintage ads that make you blush. Risque for the time! I love vintage adverts. Compared to today's adverts they just don't compare. Today's adverts are absolutely boring. I hope you enjoy these, I sure do! Naughty? Risque? Sure, but sex sells right? Enjoy! Starting with my most favorite....

Come of of the bone age, darling...

Jantzen

Vintage Frederick's of Hollywood Ads

Frederick's of Hollywood, 1947-1973: 26 Years of Mail Order Seduction

THE Holy Grail of vintage lingerie books and catalogs has been found (in my opinion anyhow). 255 pages chock full of glorious pictures from 1947 to 1973 of vintage lingerie galore! This very rare, hard to find book can be found on eBay or Amazon.

With fond memories of when I was around 12 years old, going to my girlfriend's house, and her Mom had her catalogs stacked up on the coffee table. We would take them, go in her room and pour over page after page giggling at the semi-nude figures under the sheer chiffon's of these glorious gowns.

I have heard of soldiers whose in the Army during the Korean War would subscribe to the catalog because the Army wouldn't allow subscriptions to what Lenny Bruce called "stroke books" - they wouldn't deliver them to the solders!

A bit of history about Frederick's of Hollywood.

In 1946 Frederick Mellinger started his mail order company for lingerie, leading up to owning 200 stores operating in the United States!

Returning from WWII in 1946, he brought with him the idea of selling a sensuous and sophisticated European style of lingerie to American women. When good girls wore white cotton panties, Frederick caused a hullabaloo with his raunchy black panties, bras, and nightgowns.

With only a limited success in New York, Mellinger moved to Hollywood a year later and renamed his company "Frederick's of Hollywood". His sexy lingerie was an instant smash with the Hollywood's film stars, complementing their glamorous lifestyle and image of the time.

Frederick's of Hollywood launched a constant stream of new and pioneering products, from the first padded bra in 1947 to the "Rising Star," the world's first push-up bra 1948.

During the fifties, Mellinger had the nous to market his lingerie in both men's and women's magazines, a strategy which proved very successful.

Many of Mellinger's achievements were owed to his understanding of women, and the fact that lingerie could make women feel beautiful. This, together with the association he had made with the glamorous Hollywood movies of the time, led fashion-conscious women to seek out his pointed, cone-stitched bras, sold under brand names such as Missiles, in their droves.

Frederick's of Hollywood had become a trendsetter. In the sixties, the "Cadillac" bra was launched, and soon became the company's bestseller. Other innovations included the front-hook bra, bras with shoulder pads, padded girdles, and body shapers.

By the seventies, when women were demonstrating and 'burning their bras' outside Frederick's of Hollywood's store, he had enough media sense to proclaim in public that the "law of gravity will win out." It was an incredible publicity coup, and sales of his bras soared across the continent.

It was Frederick's who introduced the thong to American women in 1981. However, a little later, Mellinger had seen the risk in Frederick's of Hollywood associating itself too unashamedly with explicitly sexual lingerie. Conventional American women wanted good quality lingerie, which was soft and sensual, but certainly not seedy; Nevertheless the thong still became one of fastest selling items around the world, despite this caution.

Mellinger always had an aptitude for picking up and coming celebrities to work with as models. Pamela Anderson Lee for example, appeared in his lingerie catalogues and later landed a role in Baywatch.

In 1989, Frederick has opened the world's first Lingerie Museum to huge success.

By the nineties, Frederick's was extremely successful, it continued with its lingerie innovations introducing the Water Bra and the Hollywood Kiss with its "wishbone" construction. Frederick's had also expanded its range to include dresses, sportswear, swimwear, hosiery, and accessories to name but a few.

Frederick Mellinger retired in 1984, and died in 1990, but the company was positioned to provide the lingerie market with original and innovative lingerie items and continue to satisfy women's unchanging desire for sensual lingerie.


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Courtesy of www.lingerie-uncovered.com

Vintage Lingerie Ads Top Ten Craziest Ads That Make You Go Hmmm

Vintage Lingerie Ads Top Ten Craziest Ads That Make You Go Hmmm. 

Sometimes we come across vintage lingerie ads in all our extensive searches to find and bring our readers fun and exciting things to see. We love vintage lingerie ads, as they are usually very detailed in graphics, color and art.

Unlike today's modern ads, these are truly original, and like these following Top Ten, they make you shake your head and go "hmmm." We sure wish graphic artists and advertising agents for today's lingerie would take note and start going back to basics like these ads. Just our little humble opinion of course.

What do you think? Leave a comment, do you like these vintage ads, that are crazy, but make you think!? Or do you prefer today's modern advertising?

Top Ten Vintage Lingerie Ads, in NO PARTICULAR ORDER: