April 30, 2010

Vintage Lingerie and How Do We Care For Thee!


Vintage lingerie and how do we care for thee. You can take this several ways. Well, I am going to tell you how exactly I care for my vintage lingerie. I get asked this all time, so thought, why not blog about it and it's forever yours.

First off, these are not your typical granny quilted robes and terry cloth cover ups I'm talking about. This is for your fine, frilly, chiffon nylons, and silky rayons. Properly caring for silk, rayon and nylon vintage lingerie will help ensure long life wearability and years of enjoyment to your collection for your most valuable pieces!

Washing your Chiffon Nylons and All Nylon Gowns Lingerie:

What you will need: WOOLITE, IVORY SNOW OR DREFT laundry soap.

1. Sort out with lights and darks, never mix the two.
2. Stain treat any areas you may have, but wetting the area first with water, and applying a commercial stain remover gently on the area, be sure to rub the stain gently with your fingers to get the stain remover in the fibers.
3. Lightly pile in your items to be washed and wash with a gentle detergent such as Dreft, Woolite or Ivory Snow. Always use the MOST GENTLE CYCLE (I am lucky enough to have a hand wash/lingerie option) on my washing machine. If you do not have one, then wash on any the lowest washing cycle you have, or wash by hand (follow the directions below for rayons/silks).

As for drying these chiffon nylon lingerie pieces, the absolute BEST method is to air dry these on your laundry line. If that isn't feasible, I simply fluff in the dryer for about 20 minutes on the lowest setting in your dryer, or no heat at all (if you have a no heat setting on your dryer). Typically chiffon lingerie only takes a FEW MINUTES to dry, so do not over dry these, as you will shrink the chiffon.

WARNING! Never EVER iron nylon or chiffon. To remove wrinkles, simple mist with water, shake out and fluff up in your dryer for 5 minutes, OR a clothing steamer works well.

Washing your RAYONS and SILKS vintage lingerie requires HAND WASHING:
What you will need:
  • Lukewarm water
  • A washing basin (your sink will do)
  • Mild soap (suck as WOOLITE, IVORY SNOW OR DREFT)
  • Thick White cotton towels
  • Tissue-WHITE ACID FREE
  • Plastic hangers
  • A flat drying surface (I like my kitchen counter, table or even your bathtub)
If you happen to have original care instructions, follow those instructions carefully.
1. Wash each garment separately that is not fast-colored, that is new or that's dyed with more than one color.
2. Use lukewarm water * (95-100 F.) fill your sink or basin up and use a mild liquid detergent such as WOOLITE, IVORY SNOW OR DREFT and add to your water and mix to suds up.
3. Squeeze garments gently under water until they are clean. Rayon fibers weaken when wet and must be handled gently. Never rub silks or rayons when you wash them.
4. GENTLY Squeeze out suds, do not twist, or wring out!
5. Rinse at least three times in lukewarm water 95 F.), and squeeze out water after each rinsing. Lay flat on a white towel to dry, or hang on a NON metal hanger. To remove wrinkles in your silks and rayons, you will need to use a clothing steamer. NEVER EVER use an iron!

WARNINGS!
  • Washing by hand is always best.
  • Store your vintage lingerie/nylons and other small delicates/intimates in acid free WHITE tissue paper (NEVER use plastic for storing or covering your delicates and intimates).
  • Stuff bullet (pointy) bras with acid free WHITE tissue paper to reserve their shape.
  • NEVER EVER use bleach.
  • Never wring. Lay clean thick white towels on a flat surface and place the delicates atop and the excess water will just go into the towel.
  • NEVER place lingerie and nylons in the dryer. Let them air dry.
  • Always use plastic hangers, NEVER metal, they will rust on intimates.
  • Avoid direct sunlight, will definitely bleach out your darker colors, and weaken the delicate fabrics.

Be sure to see all my VINTAGE LINGERIE at my VINTAGE LINGERIE SWEET CHERRY VINTAGE BOUTIQUE on eBay!



April 29, 2010

Vintage Lingerie She's Got Legs






Vintage lingerie stocking vintage ads. Why oh why can't advertisers learn? Instead we get UGLY ads such as the FIRST picture you see. Seriously, maybe advertisers need a wicked lesson.. perhaps watching a few episodes of MAD MEN might help? Enjoy the CLASSIC, SEXY, PROVOCATIVE ADS I PUT HERE and just ignore the UGLY MODERN first ad. But needed to do it to make a point. Victoria's Secret and other agencies.. TAKE HEED!

Be sure to check my VINTAGE LINGERIE BOUTIQUE Sweet Cherry Vintage for more seductive vintage lingerie and vintage intimates.



April 27, 2010

Vintage Lingerie Frederick's Of Hollywood 1947 - 1973






Frederick's of Hollywood, 1947-1973: 26 Years of Mail Order Seduction



THE Holy Grail of vintage lingerie books and catalogs has been found (in my opinion anyhow). 255 pages chock full of glorious pictures from 1947 to 1973 of vintage lingerie galore! This very rare, hard to find book can be found HERE ON EBAY I have had mine for nearly 10 years.

With fond memories of when I was around 12 years old, going to my girlfriend's house, and her Mom had her catalogs stacked up on the coffee table. We would take them, go in her room and pour over page after page giggling at the semi-nude figures under the sheer chiffon's of these glorious gowns.

I have heard of soldiers whose in the Army during the Korean War would subscribe to the catalog because the Army wouldn't allow subscriptions to what Lenny Bruce called "stroke books" - they wouldn't deliver them to the solders!

A bit of history about Frederick's of Hollywood.

In 1946 Frederick Mellinger started his mail order company for lingerie, leading up to owning 200 stores operating in the United States!

Returning from WWII in 1946, he brought with him the idea of selling a sensuous and sophisticated European style of lingerie to American women. When good girls wore white cotton panties, Frederick caused a hullabaloo with his raunchy black panties, bras, and nightgowns.

With only a limited success in New York, Mellinger moved to Hollywood a year later and renamed his company "Frederick's of Hollywood". His sexy lingerie was an instant smash with the Hollywood's film stars, complementing their glamorous lifestyle and image of the time.

Frederick's of Hollywood launched a constant stream of new and pioneering products, from the first padded bra in 1947 to the "Rising Star," the world's first push-up bra 1948.

During the fifties, Mellinger had the nous to market his lingerie in both men's and women's magazines, a strategy which proved very successful.

Many of Mellinger's achievements were owed to his understanding of women, and the fact that lingerie could make women feel beautiful. This, together with the association he had made with the glamorous Hollywood movies of the time, led fashion-conscious women to seek out his pointed, cone-stitched bras, sold under brand names such as Missiles, in their droves.

Frederick's of Hollywood had become a trendsetter. In the sixties, the "Cadillac" bra was launched, and soon became the company's bestseller. Other innovations included the front-hook bra, bras with shoulder pads, padded girdles, and body shapers.

By the seventies, when women were demonstrating and 'burning their bras' outside Frederick's of Hollywood's store, he had enough media sense to proclaim in public that the "law of gravity will win out." It was an incredible publicity coup, and sales of his bras soared across the continent.

It was Frederick's who introduced the thong to American women in 1981. However, a little later, Mellinger had seen the risk in Frederick's of Hollywood associating itself too unashamedly with explicitly sexual lingerie. Conventional American women wanted good quality lingerie, which was soft and sensual, but certainly not seedy; Nevertheless the thong still became one of fastest selling items around the world, despite this caution.

Mellinger always had an aptitude for picking up and coming celebrities to work with as models. Pamela Anderson Lee for example, appeared in his lingerie catalogues and later landed a role in Baywatch.

In 1989, Frederick has opened the world's first Lingerie Museum to huge success.

By the nineties, Frederick's was extremely successful, it continued with its lingerie innovations introducing the Water Bra and the Hollywood Kiss with its "wishbone" construction. Frederick's had also expanded its range to include dresses, sportswear, swimwear, hosiery, and accessories to name but a few.

Frederick Mellinger retired in 1984, and died in 1990, but the company was positioned to provide the lingerie market with original and innovative lingerie items and continue to satisfy women's unchanging desire for sensual lingerie.

Source

April 26, 2010

A Slip of a Girl: Maidenform History Lesson

A Slip of a Girl: Maidenform History Lesson



Vintage Lingerie VANITY FAIR Stockings

Installment #2 Vintage Vanity Fair 1945 STOCKINGS ADVERTISEMENT.

Each week (I am going to try) to list vintage lingerie advertisements for your enjoyment.

If you love this, then you will love my Vanity Fair vintage nightgowns I have for offer at Sweet Cherry Vintage! on eBay.

This magazine ad was from 1945. Why don't they make them like this anymore? You just don't see glamorous ads in magazines for lingerie and if you do, it's for Vicky Sickly ads of bras and panties.

What do you think? Do you like seeing ads like this from the past? If so, comment and I'll do my best to post one a day for your enjoyment. If you don't comment, I won't know!
Vintage Vanity Fair 1945 Stockings Ad. Now how awesome is this! I have sold vintage Vanity Fair nightgowns, Vanity Fair panties, Vanity Fair slips, but YET to find myself a pair of these stunning stockings. Hint Hint.. ;)

If you are looking for vintage lingerie, then you found the right place.. SWEET CHERRY VINTAGE LINGERIE.



April 20, 2010

Vintage Lingerie Extravaganza $9.99 sale! Over 50 items starting at $9.99 Auction

Vintage Lingerie Galore! Starting at $9.99

Once a year, I do this. I bite the bullet and start most everything at $9.99! Well, I did it again. I have over 50 auctions items staring at only $9.99. VINTAGE LINGERIE GALORE! Vintage nightgowns! Vintage slips! Vintage peignoir sets!

Do not miss out, place your bid early. I will close down the auction if I do not see enough interest, and you would miss the chance then!

Only at SWEET CHERRY VINTAGE LINGERIE




April 16, 2010

Vintage Lingerie Extravaganza $9.99 sale! Over 50 items starting at $9.99 Auction

Vintage Lingerie Galore! Starting at $9.99

Once a year, I do this. I bite the bullet and start most everything at $9.99! Well, I did it again. I have over 50 auctions items staring at only $9.99. VINTAGE LINGERIE GALORE! Vintage nightgowns! Vintage slips! Vintage peignoir sets!

Do not miss out, place your bid early. I will close down the auction if I do not see enough interest, and you would miss the chance then!

Only at SWEET CHERRY VINTAGE LINGERIE




A Slip of a Girl: Love Bursts Into Bloom


A Slip of a Girl: Love Bursts Into Bloom

Vintage Lingerie Celebrities in Vintage Lingerie Anne Francis


Old Hollywood Style Glamour..Stars in vintage lingerie. Anne Francis, best known for Forbidden Planet...B Movie Science Fiction at it's best.
I think this is more FORBIDDEN GODDESS at best in an ETHEREAL VINTAGE SHEER PLEATED GODDESS GOWN and I do believe this is either a Vanity Fair or Van Raalte gown. I sold one years ago in an ombre green that was out of this world!


April 12, 2010

Vintage Lingerie VANITY FAIR Vintage Lingerie Advertisement #1


Each week (I am going to try) to list vintage lingerie advertisements for your enjoyment.

Installment #1
Vintage Vanity Fair 1945 Goddess Gown.

If you love this, then you will love my Vanity Fair vintage nightgowns I have for offer at Sweet Cherry Vintage! on eBay.

This magazine ad was from 1945. Why don't they make them like this anymore? You just don't see glamorous ads in magazines for lingerie and if you do, it's for Vicky Sickly ads of bras and panties.

What do you think? Do you like seeing ads like this from the past? If so, comment and I'll do my best to post one a day for your enjoyment. If you don't comment, I won't know!



April 7, 2010

Vintage Style Lingerie Panty Slip Combo with Garters!





Step back into time..better yet, step back into romance in this VINTAGE STYLE Mini-Slip With Attached All Nylon Panty & Garters

Utterly SWEET AND DELICIOUS! So PRISSY GIRLY GIRL

The color is described as LEMON YELLOW and created in 100% SILKY CREAMY SOFT NYLON in a SILKY NYLON-SATIN FINISH. With crisp elastic waist, ATTACHED ALL NYLON PANTY with a DOUBLE SILKY SOFT NYLON CROTCH/GUSSET. I have custom added 4 white attached straight garters with elastic, with detachable METAL GARTERS for easy laundering! SWEET YELLOW SATIN BOWS adorn the 2 front garters. 4 1/2 INCH FLORAL LACE that is iced with sating YELLOW STITCHING.
This spectacular little stunner will make a dreamy addition to your fine lingerie collection. There are NO FLAWS, and BRAND SPANKING NEW (without tags). Please note, this is not a flaw, the panty hip/side seams are sewn out so they don't touch your skin. *STOCKINGS ARE NOT INCLUDED*
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Available ONLY at SWEET CHERRY VINTAGE

April 5, 2010

Vintage Lingerie ROGERS As In.. Ginger!







Rogers Lingerie Company...yes, as in GINGER ROGERS. She owned a lingerie factory in Rock Island Tennessee, called Formfit Rogers and then later Rogers. I have had the great honor of selling some of her FormFit Rogers gowns myself. Enjoy some of these Rogers advertisements where...EVERY MAN WANTS HIS WOMAN ON A PEDESTAL! And BY GOLLY every woman should be up on a pedestal. I giggled when I saw these vintage lingerie adverts by Rogers. Rogers Lingerie has some of the most beautiful frilly chiffon gowns and gorgeous silky nylon slips ever created! Be sure to check out my VINTAGE LINGERIE boutique for more vintage fluffy creations!

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April 2, 2010

Vintage Lingerie..VINTAGE VANITY FAIR PANTIES GALORE







Well, I've come across the motherload of vintage Vanity Fair panties. 5 glorious silky soft pair. If Have you ever come across something that stops you dead in your track? Well, I have. In amongst my hundreds of pieces of collectible vintage lingerie, I came across these...These in an array of colors! In all of eBay and the internet YOU won't find another panty like them. In ALL SHEER FRONT LACE EMBROIDERED nylon, DOUBLE BRUSHED NYLON GUSSET/CROTCH, AND FULL COVERAGE DERRIERE in *VANITY FAIR SILKY SOFT TRICOT NYLON*.... Unbelievable, yes, made me blink several times to make me see what I was seeing. It was true, I found my Holy Grail. My long lost item that I have searching for...TRUE VINTAGE VANITY FAIR PANTIES.. NOT ONE but 5 OF THEM!

See for yourself. You will not be disappointed when you feel the Vanity Fair tricot softeness all vintage lingerie should be made with! Offered here, only at Sweet Cherry Vintage Lingerie store on eBay. While you are at it, take a gander all ALL MY LINGERIE there too.

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April 1, 2010

Vintage Lingerie HEAVENLY SHEER CHIFFON Vintage Long Blue Nightgown Peignoir Robe Set



Heavenly Sheer Exclusive 2 Piece Negligee & Peignoir Robe Set
~*~ A Match Made In Heaven ~*~

Size Tag Reads: 34 (fits a Small to Medium)
*IMPORTANT, please see actual measurements of the garment below for accurate fitting*

Vintage lingerie, bringing back romance and femininity again.

What a fabulous treat I have for your lingerie collection and a true little treasure to cherish for many years to come. The color is what I describe as HEAVENLY SHEER FLOATY BLUE (color may vary from monitor to monitor), and created in 100% nylon. I have matched up the robe to the negligee and they match perfectly in color. Exclusive only to you from me!

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