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| Juel Park Lingerie of Beverly Hills 1929 on Wilshire Blvd. |
Juel Park Lingerie Is Just More Then A Garment. It Is A Work Of Art.
THEN... 1929
The Roaring Twenties were about to give way to the worst economic depression ever, when Juel Park, just twenty two, decided it would be the perfect time to start her couture lingerie design career. It was with this wealth of enthusiasm and very little else that Juel Park Lingerie, Inc. officially opened its’ doors for business.
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| 1929 Inside look at the original Juel Park shop |
During the roaring 20′s, a 22 year old woman named Juel Park decided to
leave her secretarial job behind her and head into the luxurious land of
lingerie. Since 1929, Juel Park of Beverly Hills has created some of
the most breathtaking couture lingerie. With a wisp of imported
sheerness, tiny hand-made stitches, and tremendous ingenuity, Park
whipped up dreamy creations that would make any woman drool! Each piece
was custom made, sometimes personalized with the clients initials
embroidered onto it.
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| Let’s take a look at how lingerie changed in Old Hollywood! Juel Park
models showing off the change from long negligee’s to short nighties! |
Juel Park became one of the world’s most outstanding designers of fine haute couture lingerie. Marilyn Monroe, Joan Crawford, Barbara Streisand, Marlene Dietrich, Elizabeth Taylor, Ava Gardner, Rita Hayworth, Lucille Ball, Katherine Hepburn, Audrey Hepburn, Mae West, Grace Kelly, Zsa Zsa Gabor and Lauren Bacall, high society and royalty worldwide have lounged in Juel Park Lingerie.
In 1948, the Los Angeles Times wrote an article on Lana Turner’s
marriage to Bob Topping, mentioning that she spent at least $5,000 at
Juel Park for her wedding lingerie. This was the place to shop and be
seen!
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| Marilyn Monroe in a Juel Park |
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| Zsa Zsa Gabor in a beautiful Juel Park |
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| Carole Wells Doheny in the Juel Park Rodeo Boutique front window! |
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| Jeanne Crain, flaunting her Juel Park Gown. |
FAST FORWARD!
Today, Juel Park Lingerie is a company that stands alone. their fabrics and trimmings are made from the finest silks, satins, and laces, all, which are carefully chosen. A Juel Park piece of lingerie is more a work of art than it is just a garment. They create individuality and charm in all of our garments and foster long lasting client relationships catering to the most specific needs with the utmost discretion.
CUSTOM ORDERS ARE THEIR SPECIALTY!
Juel Park continues to make custom orders, and now sells to
exclusive departments stores. Many of the new lines have been recreated
from the original patterns, reintroducing the world to the old
Hollywood glamour! If you only buy one piece of lingerie this year,
please treat yourself to a Juel Park creation, be it new or vintage…you
won’t be disappointed!
Courtesy of www.juelpark.comImages courtesy of http://juelparklingerie.tumblr.com/
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