Can't blame a gal for trying.
Janie Bryant, the costume designer for the hit TV series Mad Men has collaborated with Maidenform as a wardrobe expert to help educate women by offering flattering fit and styling tips.Which is fine! Wonderful! However, I was truly disappointed that the intimates created were nothing like the vintage 1960's style we all love and adore.
Banana Republic, Kate Spade and Very.co.uk have all launched Mad
Men-inspired ranges, and the original costumes from the series were sold
on eBay...
However, Maidenform are the first to encourage us to buy Sixties-style
flattering lingerie.
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| Janie Bryant, Mad Men's costume designer, has collaborated with
Maidenform. This is the company's latest range, the Pretty Collection. Me? Personally? Looks like Victoria's Secret all over again. Not a hint of vintage inspiration. |
 |
| Janie Bryant, Mad Men's costume designer, has collaborated with
Maidenform. This is the company's latest range, the Pretty Collection. Me? Personally? Looks like Victoria's Secret all over again. Not a hint of vintage inspiration. |
During the second season of Mad Men, there was an episode that included a Maidenform advertising campaign.
Bryant said, "I was inspired to look at some of Maidenform's iconic ads for my book,
The Fashion File.
'Upon our initial meeting, we had shared passions in everything intimate apparel and the rest is history."
Maidenform CEO Maurice Reznik added: 'Enlisting the expertise of Ms. Bryant gives our consumers professional advice from the world of celebrity wardrobing and stresses the importance of the role intimate apparel plays in the foundation of fashion.
The company's latest range, The Pretty Shapewear Collection, blends Sixties comfort and glamour.
It also pairs expensive-looking fabrics such as eye lash lace with Maidenform's trademark built in firm control.
Betty and Peggy would definitely approve. I certainly do not.
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| Original ads that Mad Men reproduced. |
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| Not too happy! But hey, this is why I sell VINTAGE lingerie. To keep that style alive! |
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