Now, a new faux pas: a French lingerie line for kids that features girls prancing around in bras on its website. When it comes to the "sexualization" of LITTLE girls, France keeps stirring the pot. The website for Jours Après Lunes shows 10-yr-old girls in make-up and with voluminous up-dos wearing panties, bras, camisoles and T-shirts from the range, not to mention a sheer pair of panties that I personally would wear to turn on my husband. Fashion media, bloggers and parent groups have expressed concern over the undergarments, and I agree.
What's disturbing about this website is not just the fact that it's lingerie for people who probably shouldn't be old enough to even know what lingerie is, but the photographs on their website.
The French designer of this new range of 'lingerie', however this designer, calls it 'loungerie' for toddlers to preteens, says she is "shocked at the negative reaction to her promotional campaign." Gee..... I wonder why.
On the website, the French company offers undergarments for three different age groups: babies, children, and pre-teens. Don't worry, the baby section solely features onesies, but the other sections showcase children in delicate two-piece lingerie sets that are far from Frederick's of Hollywood, but bordering on Victoria's Secret.
In these sections, you will find panties, bras and camisole sets that are without a question, very pretty adorned with bows, lace, and frills, are downright inappropriate for children of all ages.
In the pre-teen section, a model is reading on a couch wearing sunglasses in her underwear, and in another photo, the same teen is wearing only a bra and panties while hugging a teddy bear. Downright disturbing if you ask me.
Since the era when Kate Moss catapulted to international fame as a topless teen for Calvin Klein, the world is becoming more accustomed to young sexual models. However, critics claim that Jours Après Lunes is treading on dangerously sexual ground, and I have to agree.
Why a toddler would need a top designed like a bra, unless she's in a swimming pool, I have no idea. But the French designer is defending her risqué line. In a letter to Fashionista, Sophie Morin wrote: “All I wanted to do was offer underwear that is soft and pleasant to wear,” adding that the materials “have no vulgar connotation: they are totally opaque, nothing transparent. The style is inspired by children's fashion, with spots, bows, etc.” Morin also said she is “extremely surprised by the current uproar.”
I get that France has different standards of what is culturally acceptable. Like running into a topless Heidi Klum on a beach over there is perfectly normal, and should be! HOWEVER, there are universal/standard ethics of what is inappropriate and unacceptable for our children. This seems to breach that understanding.
DOES THIS RANGE CROSS THE LINE??? Please leave your comments.
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